Dean's World

Defending the liberal tradition in history, science, and philosophy.

"Leave Her Alone"

Glenn Sacks is conducting a campaign against an anti-father commercial by Verizon. You can read about it here.

Ever notice how in commercials featuring both men and women, the men are almost always made fun of? This is just the worst in a long line of examples. It's tiresome, it really is.

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Margi (www):
I HAVE noticed. My least favorite is for some national alarm company. You know, the family getting ready for bed and someone comes by and smashes a downstairs window?

And the husband comes running out of the bathroom saying "What was that?"

Pul-eeze. My husband would have already locked and loaded and drawn a bead on the schmuck. The only reason he'd be in with me and the kids would be to put us behind him.

There are several other examples -- and I don't care for any of them, either.
11.8.2004 3:53am
Janelle :
Taken action as to do something as suggested with e-mails sent as encouraged.
Sent e-mail to every male and female in my address book. Send links to all my favorite blogs, both men and women.
Printed phone numbers of all represenatives listed to call by printing it, and will call in the morning with a respctful and firm voice.
Thank you.
11.8.2004 4:11am
Michael Demmons (mail) (www):
I agree that men are made to look like fools in almost all media these days, but I think this is probably one of the least offensive anti-man commercials out there.

Maybe we should pick our battles better. Maybe work on "Everybody Loves Raymond" which, I think, is a show that really preents men in a way that women wouldn't tolerate if the roles were reversed - one of the reasons I can't stand watching it.

Home Improvement syndication, too.
11.8.2004 5:56am
maor (mail):
and The Flintstones, too!
11.8.2004 6:11am
Janelle :
I respectfully disagree with above comments. This is over the top and a direct slam to the father. Raymond is a silly and popular commedy show and the other is a cartoon. You might want to rethink and realize you don't want to send a message making a wimp out of a father, rather it is a son or daughter. This is very disrectful and it is afterall, a daughter and father or even if it was his son. Roles getting turned around and bashing a father's importance in a childs life is vital. I do believe I know this quite well. I do have a grown daughter that looked at this from Seattle and she is a very smart young mother with a very good job with the state department.

Her fiancee was offended as he is a terrific role model being a US Veteran and has my daughter's son in Boy Scouts. Men are to be commended for being role models and this really is thoughtless. Men are trying to raise their children with all the diversity out there and womens liberation when pushed to an extreme will backfire and the ones that will suffer are the children. I can name a few men serving this country overseas and here on our soil that have a hand in the childs self esteem.

I do hope you bare in mind the changes that have taken place since Sept. 11th and remember those father's that will not be able to be a part of their childrens life. Todd Beamer comes to mind leaving a pregnant wife to help steer that plane from another disaster. She wanted nothing more than a father for her child. You take action on a flippant message. Children need their father. Sorry, but I believe this message is going in the wrong direction. I for one am glad people are writing to Verizon and they will be called in a few hours. It was a grandmother that was stunned, obviously it meant a lot to her. Being a grandmother means she raised children to be respectful and this is offensive.

We can make a difference in comedy and sending a message that a father is wimp. Not good, but then I am a radical woman as you all know....NOT! Care, don't joke for this does mean something to a few men or it would have never been brought to our attention. Take time to set your priorities and a daughter or son is our precious and will carry forward your parenting.

You all have a good week. I'm out of here and must be away, for things I have no control over and I am so glad I will take a part in hoping just one voice will send a message. Yes, I feel passionate about it, I do have sons with children and a son protecting their interest. Please don't laugh and joke about this. Yeah, people can be happy this nut won't be around. I appreciate the post and will also make local calls to media. I do have some family that care about the direction a child is raised.
11.8.2004 6:47am
Dean Esmay (www):
Michael's a sharp guy but I just disagree here. Taken as an isolated thing it's no big deal but when you look at the fact that practically all commercials that try to be funny are usually pointed barbs at how dumb or stupid someone is, it's always at the man's expense.

Now possibly this is unavoidable. I don't know. I do know that if you shot that same exact commercial only reversed the roles, the outrage would be titanic in response.
11.8.2004 7:40am
Michael Demmons (mail) (www):
I agree, Dean. I just think there are far better examples. That's all I was sayin'.
11.8.2004 8:07am
superdestroyer:
I find the more offensive commercial the credit card commercials about identify theft. They have a "hick, southern" voice talking about stealing the identity of a minority women and talking about buying mud flaps. I would never expect to here a clearly black voice talking about stealing identifies to buy “Bling Bling”


I have notice that ever person associated with identify theft is white and looks middle class. Yet, in the Washington DC area the two most recent arrests for large scale identify theft were an African-American gang and a group of middle eastern men.
11.8.2004 8:21am
Jeff Egnaczyk (www):
Um, could we over react a little more? Although I do agree with Michael Demmons about "Everybody Loves Raymond". First of all, it's just not funny. I've never seen Ray ever get his way. The wife and the mother just constantly berate him. I guess it's funny in a "ha, ha, no one loves or respects me" kind of way.
11.8.2004 8:36am
Dean Esmay (www):
I've never seen "Everybody Loves Raymond." I've seen him do some funny standup but that's not the same obviously.

The show Home Improvement really was obnoxious though. It had a certain nice charm at first but it wore off quickly with me, and practically every show was about why Tim was a disappointment to his wife. It got on my nerves.
11.8.2004 8:55am
Dani:
It's not just all in our minds, and it does have an effect. Two days ago my six-year old son announced that he knew women are smarter than men. We were absolutely horrified at that thought, and he said that's what "they say on TV".

I still don't know where he got that idea. We don't watch much TV, certainly not the sitcoms. I think it's the commercials, (but even those we've taught the kids to push the mute button and make fun of them, it's actually kind of fun doing that).
But the message got through anyway.

So I spent several minutes discussing how boys are just as smart, how he could do anything he wanted if he put his mind to it, Daddy's a doctor, too, etc. etc. It was a surreal moment, let me tell you. When I was six that's the pep talk I got from my Dad when everyone said little girls should all be nurses, not doctors. My how times have changed.
11.8.2004 8:56am
HokiePundit (mail) (www):
Call me crazy, but do you think the "and all the tools that come with it" line was a hidden jab as well?

As for role reversals, the only example I can think of is that camera commercial where Steven Tyler of Aerosmith comes walking through the restaurant and the women there fall all over themselves to try and get his picture.
11.8.2004 10:00am
maor (mail):
Dumb people have always been a central part of comedy, and since most jokes are by men, it's usually dumb guy jokes. It goes back a long way. Think Laurel and Hardy. Fred Flintstone was dumb because the show was based on the Honeymooners which starred a leading (male) comedian, who played a dumb guy.
When you use comediennes, you get dunb women jokes. Gracie Allen, I love Lucy, etc.
11.8.2004 10:14am
susan b. (www):
These commercials make me mad, too. There was one I heard on the radio for a while a few months ago, advertising (I think) BellSouth DSL.

Anyway, the father is asking his son if he can get on the computer for a few minutes. The son says he's doing his homework. The father then begs to get on the computer and again the son, in a snide and disrespectful way, says no. Then the mother comes along and asks to get on the computer, and the son says, "Okay Mom". Of course the father is flabbergasted, and this is supposed to be funny.

I don't think it's funny. It just makes me think the son needs a kick in the butt.
11.8.2004 12:49pm
silvermine (mail) (www):
Thank goodness I have a TiVo and I don't have to watch commercials anymore. I got sick of the man-bashing commercials years ago.
11.8.2004 12:50pm
B. Minich (mail) (www):
I hate that commercial.

I didn't even have to look up which one it was.

Wait, I did. I was thinking of ANOTHER anti-father commercial Verizon did.

In it, the father presents his teenaged girls with cell phones, saying that "now we can talk to each other whenever we want". The girls look less than thrilled. When Mom tells them they can talk to their FRIENDS, they hug their mother, then mother and girls walk off, leaving poor Dad to say, weakly, "group hug?" He then looks awkward.

It is also part of another annoying genre of commericals . . . the "lets bash parents" style of commercials. The parents in general are portrayed as "dumb" and "not cool". The girls in this commercial are not thrilled that the Verzion phones are to be used to contact family. In my family, that would be a cool thing, as we do call each other a lot on our Verizon cell phones.

I did hear a roles reversed commercial on the radio - the wife insists on dressing up like a football player to "look tough" in order to not be pushed around by the bank for a loan. The husband becomes the voice of reason, pointing her to the "good loan company". I think that's the only time I had seen the typical male/female commercial roles reversed.

Sad state of affairs indeed here.
11.8.2004 2:15pm
Dean Esmay (www):
It's not just all in our minds, and it does have an effect. Two days ago my six-year old son announced that he knew women are smarter than men. We were absolutely horrified at that thought, and he said that's what "they say on TV".

Yeah. Once someone points out the trend for you it becomes pretty obvious. Part of the reason is that marketing experts have learned in the last couple of decades that women control most of the discretionary spending in most households. This appears to have actually alaways been true, but most marketers were unaware of it. Once they did become aware of it, of course, things changed. Add this to the fact that feminist groups reliably put up a loud squawking at anything that remotely looks sexist toward women and this is what you get.

The trend can be addressed, but only if people acknowledge it.

To me it is all the more disturbing because we currently live in a time where we have a deep and widening educational crisis among boys. Routinely and nationwide, boys average worse grades than girls, are more likely to drop out of school than girls, are less likely to go to college than girls, are less likely to finish college than girls. They're also far more likely to be identified as behavior problems and far, far more likely to be medicated for it.

Yet we continue to ignore this trend. It's not healthy.
11.8.2004 3:40pm
Sandi (www):
Verey well said Janelle, it's hard to add anything to that.

Oh, and cudos to Glenn Sacks.
11.8.2004 3:54pm
Arnold Harris (mail):
Maybe some of you folks are spending too much time with your eyeballs glued to television, which is mostly crappy advertising with a little bit of entertainment (and sometimes, entertaining masquerading as news) thrown in to keep you from wandering off to the kitchen for a snack or the bathroom to get rid of it.

Nice thing about the World Wide Blogempire is that there are few ads, and most of these just sit there motionless, and for the ones that pop up on the screen with some in-your-face nonsense, you can get software patches to bury them before you ever see them.

So stop your bitching, you know? Or if you can't do that, stop taking so seriously fluff you see on TV.

Arnold Harris
Mount Horeb WI
11.8.2004 6:01pm
Steven Malcolm Anderson (www):
Dean wrote:
"Add this to the fact that feminist groups reliably put up a loud squawking at anything that remotely looks sexist toward women and this is what you get."

Back when I was a feminist, in the late 1970s and 1980s, I used to read the "No Comment" section of "Ms." magazine, showing all kinds of ads and other things that were patronizing and insulting toward women. Now, it's the other way around. I'm against both. I'm against demeaning either sex.

I have had it with all this man-bashing, father-basing, parent-bashing. I agree with the Old Testament where it says:

"Honor thy father and thy mother: that thy days may be long upon the land which the Lord thy God giveth thee."
-Exodus 20:12

I have always respected my father. He was a very intelligent, learned, and good man, and I always acknowledged that. I have always loved my mother, too.

If there's anything that's a threat to the family, it's not "the fags", it's TV shows and commercials encouraging children and teenagers to dishonor their parents, especially their fathers. I'm against that.
11.9.2004 5:09pm