Whither Women?
Dean
Some of my female readers will be annoyed by this, but it's a truism in politics: most undecided voters are usually women, and women tend to wait the longest to make up their minds before walking into an election booth.
You may be tempted to say "nuh-uh, not me!" But you know what? That would be like me telling you that most men don't like sports because, after all, I don't like sports (and for the most part, I don't, even if I like watching an underdog like the Red Sox pull an upset). It's true. Look at surveys of women and they tend to pay less attention to politics than men do and they tend to wait the longest before making their minds. If you're the exception, bully for you. That doesn't change the reality. As The Washington Times notes, a large majority of this year's undecided voters are women, and both parties are aggressively courting them.
And by the way, this should tell you just exactly what the thinking is of this ad. It's a pitch to the "Security Moms" of this election. You may think it's schmaltzy or smarmy, and you may even be a woman who says it will have no effect on her. But you'd be foolish not to acknowledge that that's really who exactly that ad is pitched at: wavering Security Moms.
The question is, of course, whether it'll be effective.
Granted, I feel the entire populace is jaded in that they probably believe that any political ad is produced by the candidate so they might not see it as objective.