Dean's Passionate (but qualified) Defense of Radio Shack
by Dean
Radio Shack started as the Tandy Corporation in 1919 selling home-hobbyist leather toolkits. Their market in those days was Boy Scouts and YMCA Indian Guides and other child enthusiasts for boyish (and tomboyish girl) crafts. In those days Tandy was mostly mail order with a few physical stores.
Some time in the 1950s or 1960s Tandy decided to get into amateur electronics, selling crystal radio sets and other do-it-yourself home hobbyist projects. By the mid-70s they were a great source of cheap CB radio equipment and guitar amplifiers and simple stereo equipment and simple electronics for hobbyists.
By the late '70s and early '80s they entered the world of home computers--"home computers" meaning computers you could put together yourself.
It is difficult to imagine now, but at one time there used to be something called a "home computer hobbyist," which then seemed very exotic: you mean an individual could put together his or her own computer? A home computer, as in a computer they had in their home?? It was radical.
Once those home computers became somewhat common Tandy began to sell mostly pre-assembled computers that you could expand upon yourself--the TRS-80 Model I, Model II, Model III, the Color Computer (CoCo), and so on. Indeed, at one point in Silicon Valley there was something called the "Four Sisters of home computers": Commodore, Apple, Atari, and Radio Shack. Then IBM came along and all but destroyed the 4 Sisters, with only Apple managing to survive.
Tandy/Radio Shack eventually gave up making their own computers and began selling other companies' computers. But they kept up their business of selling cool electronics and other gear that a young enthusiast--or older enthusiast--might get some pleasure and learning from.
A few years ago Tandy/Radio Shack finally just changed their name to Radio Shack Corporation. They no longer make computers but they still sell all sorts of useful and/or entertaining electronics, mostly geared for geek boyz and geek grrlz who love the magic.
Back in the early 1980s, when I was a "home computing hobbyist" (there used to be such a hobby, although no one calls it that anymore) it was extremely common for techies to refer to Radio Shack as "Radio Crap," and to refer to Tandy's pioneering Personal Computers, the TRS-80 series ("TRS" standing for "Tandy/Radio Shack) as the "Trash-80."
Even then I heard regularly about Radio Shack's imminent demise as a worthless purveyor of junk electronics.
Apple Computer was founded in 1976 and is still a Fortune 500 company some 30 years later. But also Wal-Mart was founded in 1962. Toyota was founded in 1933. Sony was founded in 1946. Polaroid was founded in 1929. Toys 'R Us was founded in 1948.
Radio Shack was founded in 1919.
Since we're in the middle of American Baseball's World Series, let me also give some baseball analogies: the Houston Astros and the New York Mets were formed in 1962. The Montreal Expos and the San Diego Padres were formed in 1969. The Kansas City Royals were founded in 1969.
Heck, let's say you're an American, and you don't like baseball but you do like American football. You like your Cowboys, your Steelers, your Colts, your Bears, your Lions, whatever: the NFL was founded in 1920.
Tandy/Radio Shack was founded in 1919.
So to make my point clear: I am not a Radio Shack fanatic per se. They are not the be-all and end-all of electronics. I acknowledge the company's many failings. But dude, I've been reading about how worthless Radio Shack is and how they are doomed to failure for most of my life. Yet they were founded some 47 years before I was born.
So now it's 2006, going on 2007, and still if you walk into a major shopping mall you'll likely find a Radio Shack tucked in there somewhere. And if you go in you'll find all kinds of cool little gadgets to play with, and all kinds of electronic components that only geeks fully understand.
If you're an under-10 enterprising young geek with an interest in electronics you'll still find things like soldering irons and diodes and resisters and fun little kits you can put together at Radio Shack. Plus some cool gizmos you don't have to put together yourself but can still just enjoy.
So you know what I think about people who snear at Radio Shack? Imagine yourself a classical musician or band leader. Not necessarily a great virtuoso, but someone quite accomplished in the field of music. So you walk into a little store dedicated to selling High School band uniforms and instruments and sheet music. And you snarl, "YOU WORTHLESS POSEURS!!!"
Dude, get over it. They are not the end-point. They are just a great start-point.
Of course Radio Shack is imperfect and limited. Of course it's a little kitsche-ey. Of course it isn't all things to all people. But I defy you to find a national chain that makes a better start-point for kids (or kids at heart) who are looking for an on-ramp to the future. Or or the older tech-loving geek who wants to go a little past what he can find in the "big box" stores for his home entertainment or computer needs without making that quest the center of his or her life.
I'm always pleased to see a Radio Shack in my local shopping mall. "A Radio Shack! Cool! Let's go in and have some fun!" And please don't tell me you ever said, "A Best Buy! Cool!" (Best Buy established 1986) to your nieces or nephews or sons or daughters. I won't believe you.
Related Posts (on one page):
- Dean's Passionate (but qualified) Defense of Radio Shack
- Is RadioShack Dying?









