The Woozle Effect

Taken from Winnie the Pooh, it’s when you go hunting for something and wind up thinking you’ve discovered something new when really just gone over the same area with the same flawed presumptions over and over again, even starting to think you’re gathering more and more evidence when you’ve really just been fooling yourself all along. I think there are a lot of Woozles in the world, but here’s a good real-world illustration of the problem.